Boyd conducts an annual retreat for his clinical engineers at Arkansas Children's Hospital. The theme of this retreat is Keep Calm, Carry On, and Never Ever Give Up. The challenge Boyd laid them was this:
"When you feel like giving up or when you find yourself in a stressful situation, Keep Calm, because a clinical engineer should be able to bring peace to any situation. Carry On because your customer still needs a solution to their problem. And Never Ever Give Up because the sick and injured children that come to the hospital never ever give up.
As a reminder, Boyd gave them small, red, metal-clad notebooks with spring-loaded covers with the Keep Calm Carry On message emblazoned in white. This message was originally part of a campaign by the British government during the blitzes of WWII reminding their populace to keep a firm upper lip when things looked bleak and still holds significance for Boyd and Patt today because little did they know, as Boyd called an end to another successful year at the hospital that this notebook would become invaluable to them over the next 3 months - as much for the pen and paper they needed as the message on the cover - Keep Calm, Carry On.